About Us

I am Mukesh Manjoo from Pilani, Rajasthan, used to work as a National Security head at Delhi Airport but in 2018 my father was diagnosed with cancer and due to which I had to take VRS (Voluntary Retirement Scheme). I used to see my grandfather and father practice agriculture for living in my childhood and I became fond of this. I follow the Integrated Farming System, along with crop production. I believe in water conservation and have made space for rainwater harvesting in my field. My brother Pramod Manjoo who worked as a vigilance offer in Hindustan Aeronautics Limited (HAL) until 2018, helps me on my farm and has always shown full support.

In the start I faced a few problems in getting the right customers as a person who values health and is aware of the benefits of organic food. However, because of my hard work, I survived and today enjoying a great profit in organic farming. My main focus was to go for different crops which could generate regular income. So along with seasonal crops, I also grew crops which stay in high demand throughout the year.

I never sell any crop in mandi. According to me, for becoming a large-scale farmer, the right market should be set and strategically hard work should be done in the right direction. All my products are cultivated based on customer needs only and my customers are scattered from Pilani, Rajasthan to metro cities like Delhi and Gurgaon. Likewise, I sell olives directly to hotels like Taj Delhi at ₹250/kg and olive oil at ₹1000/litre. The main marketing technique which proved to be a huge success was Word-of-mouth marketing. Once a customer has a taste of my delicious organically grown fruits, he becomes a permanent consumer. The quality of the organic products and the confidence in my work has made me a progressive farmer.